Strong Market Fundamentals

Every deal starts with the market.

Look for:

  • Population growth
  • Job growth
  • Diverse economy
  • Rising rents

A bad market can ruin a good deal.

In-Place vs. Potential Performance

A good deal has a clear gap between:

  • Current performance (in-place income)
  • Future performance (after improvements)

This gap represents your opportunity.

Realistic Rent Upside

Overestimating rent growth is a common mistake.

A strong deal:

  • Uses comparable properties (comps)
  • Has proven rent ceilings
  • Avoids unrealistic projections

Conservative Underwriting

Discipline is more important than optimism.

Look for:

  • Realistic expense assumptions
  • Vacancy buffers
  • Interest rate sensitivity
  • Exit cap rate expansion

Good deals survive worst-case scenarios.

Clear Business Plan

Every strong deal answers:

  • What are we improving?
  • How long will it take?
  • What will it cost?
  • What are the expected returns?

If the plan is vague, the deal is weak.

Experienced Execution Team

Even the best deal fails without execution.

You want:

  • Proven operators
  • Strong property management
  • Clear investor communication

Alignment of Interests

A good deal aligns sponsors and investors.

Look for:

  • Preferred return (e.g., 8%)
  • Sponsor co-investment
  • Transparent fee structure

Margin of Safety

Great deals build in protection:

  • Buying below replacement cost
  • Value-add buffer
  • Multiple exit strategies

Final Thoughts

A good multifamily deal isn’t the one with the highest projected return.

It’s the one most likely to deliver predictable, consistent results.